Dana Kulynych
Product Designer in Los Angeles, US, She/her
About
Originally from Kyiv, Ukraine. Based in New York.
I'm a passionate Product Designer with 6 years of experience. I focused on the dynamic fields of dating, lifestyle, foodtech, and job platforms.
I thrive on bringing mobile apps to life, collaborating with startups, establishing design systems, and transforming business objectives into captivating designs. My dedication lies in delivering digital experiences that leave a lasting impact.
Open to new opportunities. Reach me at danakulynych@icloud.com ✉️
Contact
Work Experience
I've worked on two projects at this company. The first year on Lifestyle App, and currently, I'm working on the Hily dating app (US market).
• Created a comprehensive design system from scratch, streamlining the design process and reducing design time by 50%
• Conducted tons of user research & interviews, A/B tests which helped our team to find out new valuable positioning of the product
• Delivered in two months the feature, which contained self-discovery Journeys on 900+ screens (twelve unique journeys with seven day-to-day guides to uncover different aspects of personality, including daily rituals based on 100+ psychological exercises)
• Conducted user research to identify pain points and barriers during the Zodianic onboarding process. As a result, redesigned onboarding flow that resulted in a 40% increase in user registrations
• Worked on the dating app with 27m users & 2.1 million likes daily
• Created dozen A/B tests within the Revenue Growth Team team, increasing payments and reducing user churn
• Created lots of design concepts for new features working closely with the Product owner, analytics & developers
Product launch from scratch, collaborating with other designers, CPO, founders, product analytics, marketologs, developers
I worked on the look and feel of the product, design system, product hypotheses & overall consistency
Bioniq is a healthcare company operating in multiple markets. What I've worked on:
• Focused on improving the look and feel of the mobile app and landing pages
• Collaborated with cross-functional teams to develop and enhance various products and services
• Created visually appealing materials for marketing campaigns targeting the UK and UAE markets
• Adapted design strategies to align with each market's specific needs and preferences
This app helps people in the US who suffered from Covid19 receive products provided by the Foodbanks. In a few months I've created by my own:
• Designed the first MVP version of a mobile app with a focus on product, interaction and visual design. Furthermore, designed a second mobile app for the partners
• Created Design system throughout the whole process. Developed wireframes and prototypes for product UI requirements
• Worked closely with the developer, and reported to the team in US
Timeat is the app for pre-ordering meals in the restaurants. And our mission was to bring value to people and restaurants in every detail to avoid unnecessary waiting.
• As part of our 8-member team, we collectively raised an impressive $120k in Pre-Seed funding, demonstrating investor confidence in our vision and potential
• Designed the look and feel of products. Worked on new functionality, controlled the development process. Developed a consistent style guide and UI Kit
• Within just three months, I led the team in delivering the MVP of the app from scratch. This rapid development allowed us to enter the market swiftly and test our concept with real users
• Through interviews and feedback collection, I actively engaged with users to resolve existing issues and validated feature hypotheses and scripts
• Throughout the entire product cycle, I maintained close collaboration with developers
Mercaux, an innovative B2B SaaS mobile retail platform for offline retailers headquartered in London, UK. Customers are large global retailers going through in-store digital transformation.
My work in the company was part-time and remote. Below some of my responsibilities:
• Worked a lot with the design systems of different platforms (Android, iOS, Web);
• Prepared app from scratch for Tablet and Mobile including design system. Redesigned of Analytics (Web). Created consistency between platforms while doing tasks;
• Worked closely with the Head of Design;
Side Projects
Product launch from scratch, collaborating with other designers, CPO, founders, product analytics, marketologs, developers. I worked on the look and feel of the product, design system, product hypotheses & overall consistency.
Hirin is a talent marketplace, designed to help hi-tech employers scale up their recruitment by hirin well-fit candidates from Eastern Europe, and east-European tech professionals find the best job opportunities in Europe, UK and USA.
Our pet-project with iOS developer. The app was successfully launched on App Store in 2020.
Kitchen Gnome is a buddy app for your fridge and lifestyle. The main goal is to provide a universal tool for cooking at home needs. Main features: shared access to the fridge and its products with tracking expire, personal recipe book, and shared shopping list.
Keep track of your fridges, shopping lists, and cookbooks effortlessly.